Intel’s Director of Corporate Responsibility, Michael Jacobson, says his department takes advantage of social media by marketing the positive ways Intel is working to minimize its global carbon emissions, as well as the entire industry’s. "There was a time when we only focused on reducing own environmental footprint" said Jacobson. “Today, we look for ways to help reduce CO2 emissions across the board, and we do that by talking with our stakeholders individually through social media. Full Article at Mashable!